The ISM Connect smart screen platform delivers engaging content that transforms consumer experiences into brand conversions. Social media and digital marketing campaigns extend brand conversations beyond live events and provide a true understanding of the customer journey.
JTG Racing - ClickList Promotion
Sponsored promotion that garnered a 25% engagement rate for ad content and a 89.4% email opt-in rate for participation in the promotion.
Goody's - Drive with Dale Jr. Campaign
Over 5,500 ad plays across 3 race weekends and nearly 2,000 unique email opt-ins collected for retargeting via social media campaign.
Honda Generators - Experience Sweeps
Sweepstakes that garnered 7,740 on-site registrations and 6,692 social media registrations. With a 6% sales lead conversion ratio valued at $300 each, produced roughly $259,776 in campaign value.
ISM has secured the rights to manage the digital fan experience at 23 NASCAR tracks through its agreements with International Speedway Corporation (12 tracks), Speedway Motorsports Inc. (8 tracks) and independent track ownership groups (3 tracks). ISM provides a new marketing channel for brands to advertise and detailed analytics which deliver insights to sponsors interested in reaching the NASCAR fan base.
ISM partnered with the Phoenix area racetrack currently undergoing a $178 million renovation that will be completed in November, 2018. Our technology solutions will be integrated to improve the fan experience with features such as expanded and redesigned “Canyon” fan entrances, a new infield fan zone experience, Wi-Fi installation throughout the facility and more than 400 HD display screens.
Mixed-use retail developments provide a unique opportunity for our the ISM Network where we can help shoppers and residents “Connect” with information and content which will enhance their shopping and everyday living experience. ISM launched with 18 screens at One Daytona, Daytona Beach’s 300,000 square foot epicenter for premier retail, dining and entertainment, in February, 2018 and is actively selling sponsor participation.
ISM Connect expands to a new centralized east coast headquarters
A Fresh look at Digital Engagement for a Classic Brand
ISM Connect announced today that Michael Verlatti has been promoted to Chief Operations Officer.
New digital screens to help with the visitor experience at ONE DAYTONA
Venue to be renamed ISM Raceway beginning in 2018 as part of multi-year partnership to feature first-of-its-kind digital fan engagement experience.
Mobile engagement products enhance overall platform of new company formed from joining Customer Mobile and Ingenuity Sun Media.
Move signals company’s long-term vision to push into new digital display markets and verticals to best meet needs of forward-thinking venues and brand managers.