The new generation of consumers expect an experience when attending events, and engaging with the event attendee has become ever more paramount for hosts. Barrett-Jackson is working with ISM Connect to understand their attendees and add direct value to their auction experience through the use of smart screen displays and audience analytics.
At Barrett-Jackson’s recent Palm Beach auction, ISM Connect deployed an intelligent screen network around the auction grounds, delivering live auction block coverage, event schedules, and real-time social content which allowed auction attendees to feel connected to the action when they are walking around the venue.
Using ISM Connect’s audience analytics technology, Barrett-Jackson was able to collect demographic data related to their attendees, including visitor count and engagement (impressions). These comprehensive insights and event heat maps can be delivered directly to sponsors and event managers to let them understand their impact and improve year after year.