ISM to Build Digital Network Across Minor League Baseball Ballparks

Jun 26, 2018

ISM has signed a long-term agreement with MiLB to create a new digital network for affiliated minor league teams. The network will include a series of ballpark display screens at select venues featuring interactive experiences, social media integrations, digital marketing and other activations. MiLB and ISM will also soon announce a naming-rights partner with a major U.S. brand for the newly created network. “This partnership will allow us to understand and connect with our fans at a deeper level,” said MiLB Chief Marketing & Commercial Officer David Wright.