A next generation sports venue for the digital age


ISM Raceway is the first state-of-the-art "smart raceway" in the United States. The 1-mile, low-banked tri-oval race track is located just outside of the City of Phoenix in Avondale, Arizona. The motorsports complex opened in 1964 and currently hosts (2) NASCAR race weekends and (1) IndyCar Series race weekend annually along with a multitude of other events. 

Built for the future of fan engagement

ISM Raceway, formerly known as Phoenix International Raceway, is currently going through a multi-faceted renovation and construction project powered by DC Solar that will bring with it needed upgrades to the overall fan experience. The history of the track and it's impact on the "Valley of the Sun" will remain, but alongside our partners at International Speedway Corporation (ISC) and at the track, ISM Connect seeks to transform the venue to be a more open and connected experience for visitors. 

ISM is actively seeking naming rights sponsorships for the following raceway assets:

  • Canyon Fan Injector
  • Infield Fan Zone
  • Infield Interactive Garage 
  • Infield Media Center
  • Infield Pedestrian Tunnel

Stay tuned to project updates by visiting ISMRaceway.com