ISM Vision: Fueling fans of NASCAR
The ISM Vision network is an example of how ISM Connect can deploy a flexible and customized solution, which caters to the unique needs of our track partners, International Speedway Corporation and Speedway Motorsports, Inc.
Each and every week during the NASCAR season, fans can walk through the fan zones and midways of some of America's most popular sporting venues and engage with our bright and bold outdoor display screens. These screens deliver a robust variety of content and messaging that is specifically tailored to the audience that is in attendance of that event. Below is a small list of the type of compelling content that fans can enjoy throughout the race weekend.
- Fan-friendly messaging such as daily schedules and event information
- On-site / On-line contests and sweepstakes
- Details about upcoming events and promotions
- Social media integration highlighting event-based social engagement
To read more about this network, take a look at the ISM Vision project page on the LG-MRI website.